Step 3:

Use relevant and emotive images

A single picture can tell a thousand words. Furthermore, they can give a lasting impression of Bayer and what it is we strive for. It’s important to ensure we accompany our carefully crafted messages with authentic images that truly complement the story we need to tell. When the viewer can see themselves in the images we show them, we forge an unforgettable connection.


Our images tell impactful and engaging stories about what we stand for as an employer. They are appealing, express positivity and emotionality, and trigger the audience’s interest in Bayer as an employer. This is how we tell impactful and engaging stories. 


Sourcing images can be done in one of, or a combination of, four ways. Guiding principles to help create an image library that works for your talent needs and market can be found here.