Our new EVP
Opportunities in your hand
We believe a one-size-fits-all approach to Talent Acquisition no longer fits the needs of our business. “Be You. Be Bayer.” is a change, not just in how we communicate to prospective talent but a shift in the role of markets in developing these communications.
The power of our new employer branding is its flexibility and the freedom it offers you. This means that while we may provide markets with guidance, tools and possibly an initial library of assets to use, you will now play a much bigger role in developing messages, and choosing images to ensure they are relevant in your market and resonate with your local talent.
Follow the following 3 steps to do this most effectively: