Opportunities in your hand
The goal of our employer branding with "Be You. Be Bayer." is to ignite passion in our target group and inspire them to join us. Our employer branding puts itself in the shoes of the target group. "Being you" also means: "We understand you, your ideals, your aspirations and your life plans".
As you know your target groups much better our employer branding gives you the freedom to develop your own messages and to choose your own images. This flexibility ensures that your messages are relevant in your market and resonate with your local talent while we provide markets with guidance, tools and a library of assets to use.
Follow the following 3 steps to do this most effectively: