Reporting for Social Media

Social media is more than a promotional tool—it is a platform to build meaningful and authentic connections with people around the world.

 

Bayer’s social media channels allow us to express our mission, values and beliefs in engaging and accessible ways.

 

social icons

 

Bayer interacts with audiences across Facebook, Instagram, LinkedIn, Twitter and YouTube; therefore, it is important to organize relevant metrics into a cohesive framework that accounts for the unique audiences, opportunities and objectives per each channel. 
 

Facebook_4

Objective

Initiate and enrich conversations with our community through relatable, sharable storytelling

 

Tactics

  • Image
  • Link
  • Story and Video Posts optimized toward Reach, Engagement or Clicks 

 

KPIs

  • Impressions/Reach
  • New Followers (if fan acquisition) 
  • Total Engagements
  • Engagement Rate
  • Click-through Rate (if link)    
  • View Rate (if video) 

 

Instagram_1

Objective

Celebrate Bayer’s people, innovations and vision through visual storytelling and meaningful dialog with our community.

 

Tactics

  • Image
  • Story and Video Posts optimized toward Reach or Engagement 

 

KPIs

  • Total Engagements
  • Completion Rate (if story) 
  • Engagement Rate
  • Click-through Rate (if link)
  • View Rate (if video)
  • New Followers (if fan acquisition) 

 

Twitter

Objective

Share our point of view to engage in conversations, standing behind our work, vision and values. 

 

Tactics

  • Image
  • Link
  • Story and Video Posts 
optimized toward Reach, Engagement or Clicks.  

 

KPIs

  • Impressions/Reach
  • New Followers (if fan acquisition)
  • Total Engagements // Completion Rate (if story) 
  • Engagement Rate
  • Click-through Rate (if link)
  • View Rate (if video)

 

LinkedIn_2.

Objective

Share educational, thought-provoking content that highlights Bayer’s leadership across our industries and encourage professional dialog.

 

Tactics

  • Image
  • Link
  • Story and Video Posts 
optimized toward Reach, Engagement or Clicks.  

 

KPIs

  • Impressions/Reach
  • Total Engagements
  • Engagement Rate
  • Click-through Rate (if link) 
  • View Rate (if video)
  • New Followers (if fan acquisition)
  • Completion Rate (if story)

 

  • Live Event — Views, Comments, Engagement
  • Live Event — Peak number of concurrent viewers
  • Live Event —Viewers at end of event 

 

YouTube

Objective

Leverage video content to visually explore key topics and humanize our organization.

 

Tactics

  • Video Posts 
optimized toward Reach, Engagement or Clicks.  

 

KPIs

  • Video Views
  • View Rate
  • Completion Rate 
  • View Rate 

 


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