Distribution Strategy

The distribution strategy determines how an app is available (e.g., in which stores and countries and/or on which devices). This ensures that users are not confronted with multiple versions (say one for Germany and one for China) of the same app, or that an app is not in their language. Additionally, this also helps to consider legalities around publishing, such as restrictions on product information.


Apps must be approved by the relevant communications and/or marketing department before development starts.


Clear ownership of all apps by Bayer removes any ambiguity and ensures that apps can be updated or withdrawn at short notice, should it be necessary. Apps may only be published through the Global Mobility Group.