Social Media and Content Hub

Using a digital ecosystem to drive engagement means utilizing as many channels as possible to disseminate the campaign. Cross-linking, hashtags and networking with online communities are also key components of such a digital ecosystem.

 

Content hub

At the heart of this campaign sits a publishing hub (canwelivebetter.com) that will deepen the public’s understanding of our challenges. We will tell engaging stories that showcase not only Bayer’s expertise and innovative work but also the collaborative efforts that are helping drive positive change in people’s lives. This is where stories, articles, photos and other information supporting our campaign topics as well as other new and interesting content will regularly be published so we want to draw attention to this site at every possible opportunity. Wherever and whenever you can, please refer to this site in your communications or share and comment on the content.

 

This campaign website will be available in the following languages:

  • English 

  • French 

  • German 

  • Portuguese 

  • Spanish

You can naturally launch the campaign website in your language as well, but please discuss this in advance with Jasmin Heuser, Corporate Branding.

 

socialmediahub_composing

 

Social media

In order to promote the website in an eye-catching way and engage in proactive communication with our customers, posts of different lengths will be regularly published on all social media channels. These posts may, of course, be copied, reposted, commented on or liked. Please make sure you include the following hashtags under the thread of the campaign:

 

  • US & DE: #CanWeLiveBetter 

  • FR: #MieuxVivreCestPossible 

  • AR: #ViveMejor 

  • BR: #PodemosViverMelhor

 

Here is a list of the social media channels that might be of interest for your local rollout:

 

Bayer Cono Sur (Argentina)

 

Bayer France

 

Bayer Germany

 

Bayer US

 

Bayer Brazil

 

Bayer Global

 

Engagement Campaign
Campaign Strategy/Topics
Rules and Downloads
Information

Every new print or online ad in the engagement campaign has to be approved by Corporate Branding. Please contact jasmin.heuser@
bayer.com in good time before the scheduled publication date.