Level 4 - EMEA Roundup
4th Generation Zanussi/Sahara
These guidelines demonstrate how our brand’s core value Power with Safety, Efficiency, Competence and Consequence will be leveraged across European market. With this new system, our consumer base will be able to distinguish between our Roundup® sub brands with ease and clarity. More importantly, this new system allows us to position our range based on the needs of individual markets.
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