Be You. Be Bayer.

The aim of our employer branding ‘Be you. Be Bayer.’ is to ignite passion in our target group and inspire them to join us. It is authentic, emotional, and reflects our daily work and overall mission. We tailor our messaging to effectively engage our target audiences, building personal connections through communications that highlight our compelling mission and attractive offerings. Our goal is to resonate with individuals on a deeper level, inspiring them to connect with Bayer.

'Be You. Be Bayer.' powerfully showcases what Bayer offers its employees and what it expects in return, in an emotional and optimistic way. Through personal employee stories and authentic imagery, we convey the passion and drive that define our work at Bayer. This approach helps shape a dynamic, welcoming, and human-centered Bayer brand, positioning us as a forward-thinking and people-focused employer.