Digital Marketing

To harvest the benefits of digital marketing, we need an operational model built for today’s digital world. Our Customer Websites leverage the strengths of a global organization while keeping flexibility and customer centricity. Our strategy becomes concrete and actionable with an integrated customer experience (ICX) defining our goals and implementation steps.

A person in a plaid shirt examines plant leaves while holding a tablet in a greenhouse.

Vision

Our vision is bringing websites to web experiences, boosting our customers’ perception. That’s why we call them “Customer Websites” – the digital bridge to our customer.

Person holding a tablet displaying a document with a diagram and text in a business setting.

Digital Goals, KPIs & Analytics

We have set up a standardized approach towards digital performance measurement including key performance indicators, specifically looking at owned media like our websites.

A person's finger hovers over a computer monitor displaying "http://" in the address bar.

Domain Naming Strategy

Protecting our brand requires to trademark it. Similar to our brand strategy and trademark protection, a domain naming strategy strengthens and protects our brand value.

Hands typing on a laptop keyboard, surrounded by abstract digital graphics and light effects.

Domain Name Management

Domain name management at Bayer is a critical process and requires careful consideration of corporate branding, competitiveness, intellectual property and IT security.

Contact

If you have any further questions, please contact:

Matthias Lindecke

Crop Protection

Tel.

: +49 2173 38-3633

matthias.lindecke@bayer.com