Product Branding

Radiology

Two medical professionals examine images on monitors in a clinical setting.

Our design guidances (common look) outline core design principles that support a cohesive and consistent visual appearance for our customers. Adhering to these guidelines is an investment into our overall image that ultimately pays back to each and every brand and offering.

Bayer in Radiology Common Look

It is critical that all of our offerings come across as coming from one strong partner: Bayer in Radiology.

A hand holding a brochure with a doctor on the cover next to a smartphone, tablet, and laptop displaying similar themed content.

Branding Overview

Clear brand hierarchy and aligned branding across the entire portfolio makes navigation easier for our customers and partners.

A hand interacts with a touchscreen displaying medical device settings and options, including flow rate and duration. A red emergency stop button is visible below the screen.

Devices & User Interfaces

The Radiology Device Design Language Guidance aims to provide best practice, design principles and approaches when developing the visual design of a Radiology device.

Medical packaging for Medrad Stellant syringe, displaying product name, symbols, and text on a white background.

Packaging & Labeling

Design guidance for device and contrast media packaging and consistent visual communication of Instructions for Use, User Manuals and labeling.

Illustration of a hand presenting a glowing chemical structure with a Gd atom at the center against a pink and black geometric background.

Contrast Media

Coming soon

A person in a blue shirt operates medical imaging equipment in a hospital or clinical setting.

Services

Coming soon

Contact

If you have any further questions about this or any other section of Bayer Identity Net, please contact:

identitynet@bayer.com