Persona
At Bayer, we understand that attracting and retaining top talent requires a deep understanding of our candidates. In today’s candidate-driven market, it’s essential to know what prospective employees value most. Our Persona Toolkit enables you to translate our Employer Value Proposition (EVP) into tailored messages that resonate with individual candidates, helping us connect with a diverse talent pool and fueling our business growth.
Take the following steps:
Determine essential skills, tasks, competencies, and roles.
Focus on desired soft skills and behaviors rather than rigid job descriptions.
- Create personas by interviewing current employees who match your requirements.
- Understand their needs, preferences, motivations, and which aspects of our EVP resonate with them.
- Record these insights to form detailed personas.
- Identify current Bayer employees with the desired qualities using questionnaires and data.
- Consider if you have a specific person in mind who embodies these traits.
- Use persona insights to refine your recruitment strategies.
- Compare your current approach with the ideal outlined by the persona.
- Choose the most effective channels to engage with your target candidates, whether through
- LinkedIn campaigns, improved job descriptions, or other methods.
What is a Persona?
A persona is a representative profile of a target group, focusing on their needs, preferences, and motivations. It helps in crafting tailored messages and strategies for talent attraction, sourcing, and retention.
Key Components of a Persona
Definition
Educational background, experiences, skills, typical tasks, daily routines and personality.Selling Points
Highlights and lowlights for the target group.Sourcing
Preferred online platforms, events, and competitor companies.Talent Attraction
Tailored Employer Branding messages and relevant channels.Recruiting
Understanding what is important to candidates during the job offer process.Talent Retention
Investment in relevant career development to ensure retention.
Note: Regularly update personas to adapt to changes in the environment and candidate preferences.
For more detailed guidance, download the Bayer Candidate Persona Toolkit available in your language.
You can use the respective collection of employer branding images in the
If you have any further questions about the employer branding section of the Bayer Identity Net, please contact: