Bayer Brand

The Bayer brand is our most valuable asset and exemplifies our culture, beliefs, and personality. Therefore, it is important that we utilize it effectively and in the right way. Our brand is so much more than a logo: it represents us at every level, from our internal identities to our relationships with customers, stakeholders, and partners. So let’s give our brand all the support it needs.

Brand Positioning

The Bayer brand is a strong communications tool and one of our company’s most valuable assets.

Bayer Cross

The Bayer cross is our most important brand asset. Our principles should help you to both apply and protect our logo.

Brand Identity

We at Bayer pursue a holistic brand approach addressing as much senses as possible with our Visual, Verbal and Sonic Identity.

Brand Architecture

Discover the relationship between key Bayer brands and how to refer to different elements of our business.

Collage of three people with texts: "Be visionary. Be Bayer.", "Be realised. Be Bayer.", "Be original. Be Bayer.".

Employer Branding

This section contains all the information you need to immerse yourself in our new employer branding strategy.

Brand Academy

Delve inside our brand academy for answers to all sorts of branding questions.

Co-Branding

Co-branding is a very important and extensive aspect of brand management with many different facets.

Sponsorship

Sponsorship for sporting, cultural, social, or charitable activities is based on contractually agreed objectives.

Contact

If you have any further questions about this or any other section of Bayer Identity Net, please contact:

identitynet@bayer.com