Imagery

Choosing the right imagery is essential for impactful employer branding. Authentic and emotive images not only tell engaging stories about Bayer but also help candidates envision themselves as part of our team. By leveraging diverse and relatable visuals, we can forge meaningful connections and showcase what we stand for as an employer. Discover how to source and select images that resonate with your talent audience.

Images are powerful tools that convey emotions and create lasting impressions. They should authentically reflect Bayer's values and the experiences of our employees, making it easier for potential candidates to connect with our brand.

You can gather imagery through various methods:

Global Bayer MediaPool images
Access images sourced by the Talent Acquisition team featuring Bayer employees. These authentic visuals are suitable for all channels but should be used selectively to maintain their impact.
Employee-generated content
Encourage employees to share candid photos of their work life. This method fosters authenticity and can be incentivized through competitions or rewards. Ensure you obtain consent for usage.
Commission local photographers
Hire local photographers to capture authentic moments of Bayer employees at work. This method can yield high-quality, consistent imagery but may require a budget.
Purchase stock images
While convenient, stock images often lack the authenticity we aim for. If you choose this route, ensure the images align with Bayer’s branding and storytelling goals.

Choosing your right images

Do's

Use people imagery: Focus on dynamic, action-oriented images that evoke emotional responses.

Show diversity: Include a range of subjects that reflect different backgrounds, roles, and experiences.

Stay authentic: Capture real moments that represent daily life at Bayer without posing or stylizing.

Don'ts

Avoid clichés: Steer clear of stereotypes and outdated perceptions of Bayer.

No posed images: Reject static images that lack movement or genuine expressions.

By following these guidelines, you can create a compelling image library that resonates with potential candidates and enhances Bayer's employer brand.

Examples