Our Verbal Identity

Our Verbal ldentity refers to the way we talk to each other within our company, about Bayer – internally and externally – and to the outside world, especially in communications and advertising. When it comes to communications, it is crucial to understand each other and to be understood by others. Therefore, we provide you with ideas and helpful suggestions on how to speak and communicate consistently and appreciatively, with ‘one voice’, according to the characteristics of our brand personality in being visionary, optimistic and passionate.

Corporate Language

We confirm American English as our official Corporate Language, including some exceptions of the rules and their reasons.

Text on a blue background reads "visionary" in light blue, "optimistic" in green, and "passionate" in red.

Brand Tonality

How the tone of voice and the style of writing supports to shape our distinct Bayer personality and to bring our brand identity to life.

A group of diverse hands joined together in a stack, featuring various skin tones and bracelets.

lnclusive Language

We offer a high-level global framework which helps to reflect Inclusion and Diversity in context of language.

Company and Divisions

How to best use our company brand – Bayer – in the most understandable, customer-centric and value-creating language.

Formality and Style

Useful tips to be empowered to make the most consistent and correct use of language.

A woman wearing glasses smiles at a man during a conversation.

Information Hub in Controversal Topics

Join in difficult conversations about agriculture and healthcare. The page is reachable for Bayer users with access to the Bayernet only.

Contact

If you have any further questions about this or any other section of Bayer ldentity Net, please contact:

identitynet@bayer.com