Bayer Cross: Known all over the world

The Bayer Cross is one of the world’s most renowned and well-known trademarks.

 Numerous international studies have shown that this corporate icon achieves an extremely high degree of brand awareness combined with a very positive image. In over a century since its creation, our corporate icon has evolved into a symbol of quality, efficacy and reliability. The value of our logo is very high and therefore protected worldwide. The guiding principles outlined here should help you to both apply and protect our logo.

Full-color positive, full-color reverse, black and white version

There are four color versions of the Bayer Cross. All elements of the Bayer Cross have a fixed size and position in relation to each other. The logo exists as a unique set of master artwork files.The logo options shown here are the only versions permitted.

The minimum size of the full-color version of the Bayer Cross is 10 mm in diameter. The minimum size of the single-color versions is 5 mm in diameter.

Minimum clear space

Always allow a space of at least ¼ of the logo diameter all around the square on which the logo sits.

Bayer Cross on colored and photographic backgrounds

The full-color positive or black Bayer Cross can be placed on light photographic or light-colored backgrounds. The full colored reverse or white Bayer Cross can be placed on dark photographic or dark-colored backgrounds.

They are all different: It’s not easy for a product to stand out of the crowd

And have one thing in common - they are all Bayer Crop Science products. The products need to be instantly recognizable as coming from Bayer. Because customers are looking for innovative, high-quality solutions from a world leader. That’s why powerful and effective design plays a vital role. And why clarity and consistency are essential in ensuring instant recognition. What it takes is strong branding with a distinctive, distinguishable form that is simple enough to be easily recognized by all our different customers!

Examples