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Identity Net
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Brand Portal
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Bayer Brand
The Bayer brand is our most valuable intangible asset, expressing who we are and what we stand for.
- Overview
- Brand Positioning
- Bayer Cross
- Visual Identity
- Verbal Identity
- Sonic Identity
- Brand Architecture
- Employer Branding
- Co-Branding
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Brand Application
Unleashing our brand's full potential takes a consistently applied visual, verbal, sonic, and spatial stakeholder experience. Discover how you can bring the Bayer brand to life with our holistic brand identity.
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Product Branding
- Overview
- Brand Architecture
- Global Product Branding Guidelines
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Crop Science
- Crop Protection
- Legacy Monsanto Transition
- Corporate Compliance Policy
- Digital Marketing
- ImageBank
- Packaging Artwork Creation Guidelines
- Pharmaceuticals
- Consumer Health
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Digital Channels
- Overview
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Strategy & Principles
- Strategy
- Paid Media
- Community Engagement
- Inclusion & Diversity
- Data Privacy
- Image and Multimedia Copyright
- Related Regulations
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Reporting
- Reporting and Analytics
- How We Approach Reporting
- Understanding Goals, Strategies, Objectives, & Tactics
- Tools for Management
- Finding Your Reporting Rhythm
- Reporting for Website Performance
- Reporting for Social Media
- Reporting for Community Engagement
- Reporting for BayerNet
- Reporting for Paid Media
- Reporting Resources
- Reporting FAQs
- Websites
- Intranet
- Social Media
- Mobile Apps
- E-learning
- Virtual Assistants
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Academy
Welcome to our Brand Academy.
This is a place where you'll find educational content on how to increase the value of our brand.- Overview
- Why a strong Bayer brand is so important
- What about the Bayer brand?
- How you can help
- How to ...
- Training
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Best Practice
- Brand webinars: Coming to a place near you
- Science for Better – China
- “Bayer says diversity”: the DE&I campaign in Korea
- Holistic Brand Management
- Preceon® Smart Corn System
- Canesten and Bayer 04
- Aspirin Cardio: Sustainable branding is successful branding
- Inspiration: Deutsche Telekom
- Vegetables by Bayer
- 125 Years of Bayer in India: Global branding meets local
- Contact
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Media Pool
Where to find numerous license free media assets
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Services
Details of access and a change of password for external users and the news archive.