Dear user,

I’ve heard from many people that the corona pandemic has been a bit like a magnifying glass, intensifying our perspective on personal or work-related issues and leading us to see things in a different light. Many insights, they say, have been most enlightening. Coincidence or not, Bayer has recently focused its corporate eye more closely on the key questions of why Bayer is in business, what it believes in, and what its far-reaching goals are. The answers are now formulated in “Our purpose and vision”, a most instructive and informative document.

Two other new Identity Net sections are also well worth consulting: the new Digital Advertising rules and Bayer’s revised Compliance Policy. The section on Symbols and Custom Logos is an important reminder of how important it is to focus on strengthening the Bayer brand and Bayer’s product brands.

With the coronavirus naturally on everyone’s mind, I’d also like to draw your attention to a new collection of photos on working at home, hygiene rules and Covid-19. So it will surely be no surprise to hear that our latest Bigger Picture takes a look at the future of working from home and communication in the time of corona.

As always, if you have any questions or suggestions, please e-mail us at identitynet@08950b98e1cf40aaa1cc127e3b126b52bayer.com.